Members' Network Event: Introduction to Communications Programme

Time
Details
08:45

Registration, refreshments and networking

09:15

Welcome and Introductions

Rachelle Money, Director of Communications, Scottish Renewables

09:20

Media

How can engaging with journalists help promote your business, drive sales and build support among stakeholder groups? Understanding the benefits, what techniques can be used and first steps can lead to big, measureable results.

Speaker
Lindsey Southworth, External Communications Manager, EDF Energy Renewables

Q & A

09:50

Social Media

With a smartphone in every pocket, information has never been so easy to obtain – or so difficult to control. Social networks like Twitter, Facebook and LinkedIn offer a new way to communicate with audiences without relying on traditional media outlets to get the story right. Learn what platforms are right for you, how to get started and how to avoid some common pitfalls.

Speaker
Corinna Scholes, Project Manager, SSE

Q & A

10:20

Networking and refreshments

10:40

Public Affairs

Making engagement meaningful with elected representatives – at a local, regional or national level – can bring benefits to businesses and organisations. We’ll equip you with the most effective tools to help you build positive relationships with politicians.

Speaker
Peter Duncan, Chairman, Association of Professional Political Consultants and Director, Message Matters

Q & A

11:00

Event close