Communications Conference: driving Scotland’s energy journey Programme

As the move to an energy system powered by renewable energy hits new hurdles amid political volatility and public pressure, has industry lost the room? This session will explore how industry leaders can master their messaging to create a more compelling and confident narrative for renewable energy growth.

In this session, we’ll cover:

• How to translate complex issues into clear, compelling messages.
• Tips on combatting misinformation, how to own the narrative and tell the facts with confidence.
• How to strengthen your voice and increase your influence. 

Whether it be at a local or national level, there is no shortage of coverage on Scotland’s move towards a cleaner, greener energy system. But what makes a good story and how can the industry influence public perception? This session will hear directly from the fourth estate: journalists reporting on and scrutinising the impact of Scotland’s energy strategy.

In this session, we’ll cover:

• Tips on how industry can tell our story better.
• What makes a good news story?
• What are journalists looking for and why do some stories cut through when others don’t?
• How to build trust with journalists and get them the information they need.

As new energy infrastructure moves closer to its consumers, developers and policymakers face both challenges and opportunities. This session will share examples of positive community legacy and reflect on how project delivery and engagement can be improved in the future.

In this session, you’ll learn how to:

• Get on the right track with engagement lessons from successful developments.
• Work shoulder to shoulder with communities and build local trust and support for nationally driven projects.
• Communicate development milestones, delays and sector challenges clearly and transparently with those closest to projects.